How can I make money on Twitch?

If you love streaming, you should definitely learn how to make money on Twitch. Twitch is a global community where users can watch or create live streams of their games, music or sports content. Twitch streamers can earn money in a variety of ways, including merchandise sales, donations and subscriptions, etc.

Of course, it takes effort and a better understanding of the platform to generate income. In this article, we'll highlight the top 10 ways you can make money on Twitch.

1. Donations

When you create your first Twitch account, earning money through subscriptions is harder than most people think. Fortunately, you can still earn money through donations from your viewers by adding a PayPal donation button. Twitch fans love to support their favorite creators through donations.

It might take a few streams before you can earn money through donations, but viewers on this platform are quite generous. Once they fall in love with your Twitch streams, they will help you by pressing that donation button. Donations have a huge impact on any streamer’s revenue.

2. Patreon Subscriptions

You've probably come across Patreon on different platforms. Since most streamers can't immediately create a subscription on Twitch, Patreon is generally the best solution. Without a doubt, Patreon is an effective way of making money directly from your viewers. This is especially a great option if you're not in the Affiliate or Partner program.

Through Patreon, Twitch streamers can set up subscription tiers and list the advantages of each package. Even though setting up a Patreon on Twitch might require a little extra effort, it's totally worth it.

On Patreon, you can offer exclusive content, give your audience tips you've learned, or access an exclusive discord channel (if your community has a discord!). Of course, each subscriber must pay a little extra to access your exclusive content. Patreon is an excellent choice for recurring income, especially if your audience has dedicated fans.

3. Twitch Affiliate Program

Another effective way to make money on Twitch is through becoming a Twitch affiliate. However, you must meet various criteria to qualify for Twitch’s affiliate program. These include:

• At least seven broadcast days in the last 30 days
• Over 500 broadcast minutes over the previous 30 days
• At least 50 followers
• At least three concurrent viewers in the past 30 days

Once you've met these criteria, you'll be eligible for Twitch's Affiliate marketing. The platform will alert you on your dashboard, allowing you to use additional affiliate features to make money.

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4. Twitch Subscribers

You can create Twitch subscription tiers once your channel has been accepted for Affiliate programs. Typically, the subscribe button will appear on the right side corner of your stream. Your loyal followers can click on it to learn more about the perks of subscribing.

Most Twitch channels only get three different subscription levels, including $4.99, $24.99, and $9.99 monthly. Subscribers will enjoy custom emojis, ad-free viewing, a subscriber badge, exclusive streams, and more. They earn 50% per subscription, while Twitch itself keeps the other 50%.

Streamers can offer these perks and add more, creating a loyal community. On top of that, you earn consistent revenue from your loyal followers. Subscribers will enjoy a more personal interaction with their streamers.

5. Twitch Bits

Twitch Bits are a version of virtual currency that subscribers or just your regular viewers can send to their streamers as a form of appreciation for their content. Generally, the streamer will receive $0.01 for every Twitch bit they receive.

The value of Twitch bits might not be enough to earn from a single payment, but streamers are allowed to set a minimum limit. For example, a streamer can set a 100 Twitch bits limit for anyone who wants to support them. Meaning you will earn a dollar from a single supporter.

Loyal followers are able to purchase the bits in bulk and send them to their favorite gamer. Additionally, bits have different visual representations known as "Cheer." If you can create worthwhile content, your subscribers will likely support your channel through Twitch Bits, boosting your revenue on this platform.

6. Twitch Partner Program

Generally, the Twitch partner program is an upgrade from Twitch’s affiliate. Even though Twitch’s team will automatically reach out to your account once you are eligible for affiliates, Twitch’s partner program will require you to submit your application manually.

However, before you can be considered, you must meet specific metrics, including at least 25 hours on 12 different days with over 75 viewers, and need to have at least 50 followers. This program allows you to earn a portion of the ad revenue generated from the ads showcased during your streams.

7. Twitch Ads

Streamers on Twitch can earn money through ad revenue by running ads during streams. These ads are usually triggered manually or automatically during breaks between the streams. However, you can only profit from these ads as a Twitch Partner or Affiliate. Factors like viewership and ad availability will determine your ad revenue.

If you have a larger and more engaged audience, you are likely to earn more from the ads. Additionally, ad availability can vary based on the viewer’s location and Twitch’s ad inventory. So, while ad revenue is a reliable income source, it’s always better to supplement it with other methods like donations, subscriptions, and sponsorships to maximize your earnings.

8. Sponsorships

Brands take notice when you start to build your audience. So, if you can showcase your reach and engagement, you will likely attract brand sponsorships. The best part is that you don’t need millions of followers for this. Just establish a strong online presence to build trust with both the audience and potential brand partners.

Brands mostly look for influencers with a dedicated and more engaged audience to promote their products or services. Such sponsorships can provide a reliable income stream through sponsored content, product placements, and endorsements.

9. Merchandise

On platforms like Twitch, subscribers love to feel involved. That’s why it’s essential to cultivate strong connections with your viewers. And one of the ways you can do that is by creating branded merchandise and involving them in the design process. You can design items like apparel, accessories, or digital products related to your content.

That ensures your merchandise offerings resonate with your viewer’s interests. Solicit their feedback and build anticipation through announcements and exclusive previews. Once the merchandise is ready, promote sales through streams, social media, and targeted email marketing.

10. Affiliate Marketing

Many streamers on Twitch also make money by leveraging affiliate marketing platforms. Essentially, you can promote products or services to your audience, and if someone buys, you get a commission. Incorporate affiliate links in the streams or video descriptions. But to maintain trust with your subscribers, make sure you are transparent and disclose your affiliate relationship.

This tactic has proven to be profitable to most people. You can sign up to affiliate networks like Amazon, which will give you an extensive product range. That allows you to recommend items relevant to your niche and enhance the value proposition for your viewers.